Create | Collab | Celebrate
Our Story
About Business Adda
About Business AddA
Founded in 2022, Business AddA has evolved into a purpose‑driven platform, connecting women across industries to create, collaborate and celebrate. Empowering entrepreneurs to thrive as one — with resources, recognition and real results.
What began as a small circle of founders in Kuala Lumpur has grown into a vibrant movement, shaping confident businesswomen through mentorship, market access, community learning and powerful storytelling. Along the way, AddA has launched flagship programs, supported homepreneurs in formalising their ventures, and built cross‑border collaborations.
In 2025, this momentum sparked the birth of the Kolkata chapter — expanding the AddA spirit from its cultural roots and opening new pathways for women to rise, lead and build global‑ready businesses together.
Founder - Sona Ghose
Founder - Sona Ghose
Business Architect • Author • Founder Business AddA & Nourísta
Sona Ghose is a multicultural business leader, award‑winning author, and community architect with more than three decades of experience across India, China, Hong Kong, the Netherlands, and Malaysia. She builds culture‑led businesses and women‑centered ecosystems with sustainable commercial and social impact, combining strategic marketing, product innovation, and hands‑on operational leadership.
She founded Business AddA in 2022, a high‑trust hub that empowers womenpreneurs through curated collaborations, mentorship and market access. Under her leadership the platform has grown into a 400+ member ecosystem that runs regular workshops, launches, trainings, awards and business matchmaking. Strategic priorities for AddA include enabling 100+ homepreneurs into licensed enterprises, cross‑border collaborations and positioning it as a national repository and catalyst for women‑led startups..
She also co‑founded Nourísta to translate culinary heritage into modern, clean‑label convenience foods. She leads brand strategy, product positioning and market expansion for a portfolio that spans instant meals, sauces, snacks, and beverages. Nourísta emphasizes farm‑to‑table sourcing, advanced processing technologies, ESG, Halal and HACCP compliance to deliver gourmet nutrition with long shelf life at accessible price points.
She also holds key positions and responsibilities with affiliate Forums :
WICCI Malaysia India Business Council – Vice President
WEF – Women Economic Forum – Active Partner
ESG & Brands Forum - Active Partner
Magelinx - CMO
Our Milestones
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2022 | The Beginning of a Movement
Business AddA was founded in April 2022 in Kuala Lumpur with a mission to empower womenpreneurs through community, collaboration and confidence. The platform began offering resources, support and recognition to women from diverse backgrounds, helping them strive, grow and thrive in their business journeys.
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2023 | Building Community & Capability
The AddA circle strengthened as womenpreneurs found motivation, mentorship and shared learning through monthly gatherings. Members matched with mentors and collaborators to access growth avenues through investors and partners. AddA organised the first Atmanirbhar Bharati Awards, celebrating Indian women in Malaysia who reinvented themselves and contributed to the local economy.
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2024 | Growth, Visibility & Industry Access
Members participated in exclusive product launches, expert‑led trainings and industry‑driven sessions that expanded their market readiness. AddA also participated in ICCR programs, strengthening cultural ties and community visibility across Malaysia’s Indian diaspora. The year focused on exposure, networking opportunities and actionable feedback - ensuring every entrepreneur is equipped for a successful trajectory.
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2025 | Recognition & Ecosystem Strengthening
AddA hosted the second Atmanirbhar Bharati Awards, honoring outstanding achievements across nine categories. The platform also became a recognized ecosystem affiliate, serving as a support partner for the ESG & Brands Forum Conference 2025, and WICCI Malaysia–India events. During this period, AddA further established itself as a repository, catalyst and national voice for women‑led startups in Malaysia.
